Good morning! I hope your day is off to a nice start.
In business, each month begins a new set of books. The old month is over and what’s done is done. All we have now are projections for the new month. In most cases, it’s a shot in the dark, like a kid telling you their grades will improve, and their room will be spotless by Friday.
I was once tasked to write a business plan for a corporate expansion – one that, if projections came true, would create more than 1,000 new jobs and result in the local government giving our company a large regional airport for free. I’ll save you some time. The company did expand into the new line of business. And the airport still belongs to the county.
The numbers just didn’t work. If we had hired all those people and put our plan into motion, we would have run out of new customers in a matter of months. And that’s if every potential customer in the nation bought our new product during that time. This wasn’t like Beanie Babies™. It was a mobile data terminal for heavy trucks. Exciting, huh?
My plan showed a profit of more than $20 million in the first six months. Wow! After that, our profit would drop to zero and all those people would be unemployed. So, the boss had an idea. “What if we increase our per-unit cost, and double the time it takes to build each unit?” Well, now we’d lose $13 million in the first six months and would never recoup that loss. Back to the drawing board.
We played with those numbers for a month, and I finally told the boss I sure hope somebody a lot smarter than me would be reviewing the plan. He assured me this is how ALL business plans are written. I find that a bit disturbing. Thank God we weren’t building airplanes. Thank God we weren’t building airplanes.
It’s easy to start new endeavors with an overabundance of excitement. “Wow, I’ll be rich by next Friday! I should buy that new car now before the prices go up!” Thankfully, the practical side of our brain kicks in and brings us back to earth, maybe a little too much. Then we start to doubt the entire premise. “This can’t be that easy. Maybe the whole idea is stupid.” Sound familiar?
The truth is, nothing is ever as easy as it sounds, and nothing ever goes completely according to plan. Just ask NASA. But that shouldn’t stop us from trying. We just need to set realistic expectations and anticipate setbacks. If the idea is sound, it’ll still work. You may just need to tweak it a bit.
Fifty-six years ago, man first walked on the moon. It was a lofty goal. And we’ve all seen video of those early attempts at manned space flight. They weren’t pretty. Your dreams are no less important. You may not reach your goal as quickly as you’d hoped, but if you follow the plan and revise expectations based on experience, success is still out there waiting.
That’s all for now. Keep those dreams alive and never let anything stand in your way, especially your own imagination. Have an awesome day!
© 2025 Dave Glardon – All rights reserved