Good morning, and happy Friday! We’ve made it!!! I hope your day is off to a great start.
I’ve been trying to learn a little more about Facebook and how to build a page that will provide more features than just a simple profile. In other words, I’m about to take what’s been working so far and mess it up completely. And to help me do that, I’m reading Facebook Marketing for Dummies – 2014 edition. Because, you know … technology never changes. Besides, I’m too cheap to buy the new book.
For somebody who’s spent the past twenty years working in the IT community, you’d think I’d be just a little more adept when it comes to things like social media, the TV remote, and adding contacts to a cell phone. Well, you’d be wrong. What’s the opposite of a techno-weenie? Whatever it is, that’s me. And no, I don’t have a flip phone. But I can make a long-distance call on a rotary dial, so there!
New ideas are hard to handle sometimes. We get into a comfort zone and, though we may despise that existence more and more by the day, we look for any reason not to change. We’ll even recruit a team of nay-sayers to craft a rock-solid excuse for why we shouldn’t even consider taking that next step. People who, you know, have never taken that step themselves. But, boy do they know!
I listen to motivational CDs a lot. Most of you already know that. I read motivational books as well. Yes, you can say it. I need a life. Because we all know the only thing better than trying to make your own life better is to read books about fictional people who have it all. Great looks, sculpted body, a billion dollars, and a slightly twisted notion of romance. Who has time for that motivational babble?
Don’t get me wrong. I have no problem with “romance” novels, and I can see their appeal in terms of fueling our unspoken fantasies. I’ve read Fifty Shades (okay, most of the first book) and I’ve watched the movies. And I have to be honest. I’m much more interested in his cars and helicopter than his red room of pain. Yes, ladies, typical male response. And the last time I checked … well, never mind.
But with anything in life, whether it’s building a boat, flying a plane, succeeding in business, or learning how the latest intimate “toys” work, we all need some basis of knowledge before we’re ready to dive in. And it’s usually best to gain that knowledge from somebody who knows what they’re talking about. You know, somebody who’s used those toys or flown that plane.
It amazes me the number of times I’ve talked to people about starting their own business and, before we can even schedule an evening to really chat, they call back and say, “Well, I don’t know if this is gonna work. I talked to my mom, and she said …” You know the rest. Well, here’s my first question. How did that particular business work for your mom?
In an interview years ago, media magnate Ted Turner talked about a failed attempt at running a boatbuilding business. When asked what he learned from that experience he said, “I learned that I don’t build boats very well.” He didn’t say boatbuilding is a dead industry. He didn’t even say business ownership is for suckers. He simply said that wasn’t his niche. So, he found something that was.
How often do we seek advice from people who have no idea how to do what we’re thinking about doing? How often do they offer up that advice for free? It doesn’t matter what you’re considering, there are hundreds of “experts” who will give you dozens of reasons it’ll never work. So, here’s a novel idea … find somebody who’s making it work. See what they have to say about it.
I’m reading a book about how to build a new Facebook page because I don’t know all the ins and outs of doing it right. And, by this time next week, that new page will be up and running. Every day, people in my own family poo-poo on the idea of building a stronger social media presence. So, I don’t go to them for advice. I’m getting information from people who know how to make it work.
Whatever it is you want to do, unless you’re already on top of the game, odds are you could use a little help. And, as one of the speakers I’ve listened to loves to say, if you want to be a millionaire, don’t go to a thousandaire for advice. Find somebody who’s already succeeded in that endeavor and listen to what they have to say. More often than not, the advice they give will be spot-on.
That’s all for now. Have an awesome day!
© 2020 Dave Glardon – All rights reserved